Road safety

Jumia Joins FIA Safe and Affordable Helmet Program to Promote Road Safety in Uganda

KAMPALA —In support of United Nations safety standards, Jumia, Africa’s leading e-commerce platform, today announced plans to supply more than 7,000 motorcycle helmets to its delivery associates (riders) as part of the Fédération Internationale de l’Automobile (FIA) Safe and Affordable Helmet Program.

This initiative aims to provide high-quality helmets that comply with United Nations Regulation ECE 22.05 in territories where accessibility and affordability may be difficult. The design concept was conceived by the helmet manufacturers with the aim of creating the cheapest helmets on the market while respecting United Nations safety standards, certified by independent experts. The helmets, suitable for hot and humid climates, will be distributed free of charge to drivers to support Jumia’s mission to improve the well-being of its employees and partners and to constantly seek innovative ways to improve the ecosystem of the place of. job.

The program will first be rolled out in Nigeria, Egypt, Côte d’Ivoire, Kenya and Morocco, with more countries to follow in the coming months. 800 of the helmets, which are UN ECE 22.05 certified, have been assigned for distribution to Jumia delivery agents across Uganda. Jumia’s safety helmet program is part of the United Nations Decade of Action for Road Safety 2021-2030 and aims to help reduce the number of motorcycle-related fatalities around the world. Indeed, research shows that wearing a helmet safely is one of the most effective road safety interventions, reducing the number of head injuries in mopeds and motorcyclists by approximately 44%.

“Our delivery associates are important stakeholders in our ecosystem. Wearing UN-certified hard hats is essential to protect these important heroes from the dangers associated with their work, ”said Sacha Poignonnec and Jeremy Hodara, Co-CEOs of Jumia. “We are therefore delighted to be working with the FIA ​​to provide compliant, high quality and safe helmets to our riders. We hope this measure will also have a positive impact on the peace of mind of runners and their families. “

“Wearing a helmet is a key issue in road safety. I am happy to welcome Jumia as a new partner in our Safe and Affordable Helmet Program. Jumia is passionate about the safety of its delivery agents and that aligns with our constant fight for safer roads around the world. I hope that this partnership with Jumia will contribute to the massive adoption of safe helmets in line with United Nations safety standards in Africa, ”said FIA President Jean Todt.